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You are here: Home / Investing / Asset Allocation / Why the South Korean Stock Market Appears Attractive, Despite North Korea

Why the South Korean Stock Market Appears Attractive, Despite North Korea

August 18, 2017 By Adam Strauss Leave a Comment

The South Korean stock market is a great place to find value, and particularly right now when the U.S. stock market is so overvalued.  In my view, the investment returns over the next 7-10 years are probably going to be more attractive in South Korea than the United States.

The Korean Stock Market (KOSPI) – A Top-Down Valuation Approach

If you look at the Korean stock market, also known as the KOSPI, the Price/Book ratio is barely above book value, and the P/E ratio is less than 10x.  Furthermore, the Korean market is even cheaper than these surface-level valuation measures suggest because many Korean businesses own the shares of other Korean companies which have real value but are not captured by the traditional valuation metrics that are picked up on a Bloomberg screen.

StarCapital provides a free tool to help you understand which countries are cheap and which countries are expensive.  Across several valuation measures, including Price/Book, Price/Sales, Price/Earnings, and the Shiller P/E ratio, South Korea comes up as the #1 cheapest country in the world.  The table below shows the ranking of the most undervalued 12 countries:

South Korean stock market attractive
The South Korean Stock Market (KOSPI) – an Attractive Value

As an aside, you might be wondering what the most expensive country in the world is.  If you have already read my posts about overpayment risk and the rise of price-insensitive investors, you would probably guess that it’s the United States.

And, if you did guess the United States, you’d be correct (see table below).

U.S. stock market overvalued
The U.S. Stock Market (S&P 500 Index) – an Unattractive Value

It’s important to remember that valuation measures are only useful for making long-term investment decisions.  The more undervalued a particular stock market is, the more likely you will be in generating more attractive returns over a seven to ten-year period by investing in that market.  Valuation measures are usually not helpful in predicting near-term stock market returns. In 1998, U.S. tech stocks, already grossly overvalued, continued to rally for two years before finally correcting severely.  If you are a long-term investor, you are better off paying attention to valuation and trying not to worry about short-term price fluctuations, in my view.

Why is the Korean Stock Market Cheap?

It’s a difficult question to answer definitively.  To be honest, I’m not exactly sure why Korean stocks are cheap.  I’m also not sure that it matters.

However, I can confidently say that Korean stocks are not cheap because of current headlines related to a potential armed conflict between the United States and North Korea.  I say this because South Korean stocks have been cheap for years, and Korean stocks have rallied in 2017.  That rally has occurred despite the fact that the risk of armed conflict with North Korea has increased substantially.  Go figure.

My speculation is that Korean stocks are cheap for two reasons.

First, it’s difficult to invest in individual Korean stocks as a U.S. investor.  There are few ADRs that you can buy in the United States (although I will discuss one ADR below), and you can’t directly own individual Korean stocks without opening up a brokerage account in South Korea.

Second, South Korean companies do not typically return cash to shareholders as aggressively as U.S. companies do.  That’s a knock against South Korea and a lot of other countries.  On the other hand, Korean companies also don’t abuse stock options and other forms of equity-linked compensation as aggressively as U.S. companies do.

These are certainly drawbacks, but, in my view, Korean stocks pay you well for living with these drawbacks.

What Happens if There’s a War between North Korea and the United States?

Kim Jong-Un of North Korea
Kim Jong-Un of North Korea

I believe a war is highly unlikely.  Such a war would involve at least two countries with nuclear weapons. Including Russia and China, four countries with nuclear weapons could become involved.  All four countries understand the game theory behind mutually assured destruction (MAD).  For that reason, I expect all parties involved to pursue their national interests through diplomacy.

While I believe this is the most likely outcome, I could be wrong in my optimistic assessment.

If I am wrong, that means a major war that will break out in Asia, potentially involving nukes.  Along with North Korea, South Korea will be hardest hit.  The South Korean stock market will go down in value.  To put it incredibly mildly, that wouldn’t be a good development at all.

However, South Korean semiconductors power the world, from computers to smart phones to cars to data centers.  A war would disrupt the global semiconductor supply chain.  Such a disruption will affect world markets, not just the South Korean stock market.  The risk to financial markets is not at all limited to South Korea.

In summary, if a war happens, it will likely be world markets that go down in value, not just South Korea.  If a war doesn’t happen, South Korea has more long-term upside than a lot of other countries, in my view.  The risk-reward profile looks attractive, despite the threat of an outbreak of war between the United States and North Korea.

Finally, if you are worried about market risk, you should have a diversified investment portfolio with a meaningful allocation to cash and gold.  If war breaks out, these investments should perform well, even if world stocks do not perform well.

South Korea Stock Picks

The three Korean stocks that I particularly like are Samsung (005930-Korea), SK Telecom (SKM), and Hyundai Home Shopping (057050-Korea).  Full disclosure, I am an investor in all three of these companies as I write this post; I also might choose to buy more, trim, or sell my positions in these companies at some point in the future.

Samsung currently represents about 25% of the KOSPI index, so Samsung’s undervaluation drives the undervaluation of the larger South Korean stock market.  Samsung has been an excellent investment over the past year or two, but its shares are still inexpensive, in my view, and especially so compared to the U.S. tech companies that trade on the Nasdaq.  The company is trading at 10x next year’s earnings and with a 2017 EV/EBITDA multiple of 3.8x.  Its current free cash flow yield is 9%, despite the fact that cash and investments represent about 15% of Samsung’s market cap.

SK Hynix represents another 10% of the Korean stock index, where SK Telecom is a major holder.  SK Telecom is like the Verizon of South Korea.  The company is trading at P/E 2018E of 9x, a current free cash-flow yield of 12%, and an EV/EBITDA multiple of just 2.3x after adjusting for the company’s investment in SK Hynix.  Importantly, SK Telecom offers an ADR with the ticker SKM, so it’s an easier stock to buy if you are a U.S. investor.

Hyundai Home Shopping runs a home shopping network in South Korea, similar to QVC in the United States.  For whatever reasons, home shopping is more popular in South Korea than the United States.  The company is profitable, growing, and generating healthy levels of free cash flow.  Adjusted for the company’s cash and investments, Hyundai Home Shopping is trading at an adjusted EV/EBITDA of just 2.0x.  The valuation of Hyundai Home Shopping is remarkable, in my opinion.

What are your favorite South Korean investments?

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I don't know your situation, so nothing on this site should be considered to be advice, an invitation to buy or sell any securities or to follow a particular investment strategy. These are simply my views expressed on the date of my posts and are subject to change at any time due to changes in market or economic conditions. There is no assurance that the stocks or strategies discussed will outperform any other stocks or strategies in the future. Past performance does not guarantee future results. Please see my Terms and Conditions.

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Adam Strauss, CFA

I'm a financial advisor and portfolio manager at Appleseed Capital, a Chicago-based wealth management firm. I spend my day trying to help people reach their financial goals by making better investment decisions. More…

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